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Gérer une campagne facebook ads

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Optimisez votre visibilité avec une campagne Facebook Ads

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Facebook est le réseau social le plus utilisé dans le monde par les internautes. Ces derniers profitent de ce moyen de communication afin d’être en relation avec les marques qu’ils apprécient. En étant visible sur Facebook, vous vous assurez de créer un groupe de personnes attachées à votre marque qui deviendront des ambassadeurs de vos produits.

Une page entreprise sur Facebook vous permet de mettre en avant vos offres commerciales, de relayer de l’information sur la vie de votre entreprise, de proposer des jeux concours, de mettre en avant vos contenus blog, etc.
Assurez-vous que tout cela soit vu par une majorité de personnes ! Pour cela, développez votre présence grâce au programme de liens sponsorisés Facebook.

Facebook Ads est un service proposé par le réseau social afin de vous aider à développer rapidement votre communauté et son engagement auprès de votre marque, de votre entreprise ou de vos produits.

Recruter des fans sur une page est long et fastidieux. Lancer une campagne Facebook Ads bien paramétrée vous permet de développer un cœur de clients attachés à vos produits bien plus rapidement. Les individus recrutés sont particulièrement qualifiés car vous ciblez en amont qui vous souhaitez que la publicité touche : âge, zone géographique, centres d’intérêt, etc.

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Accompagnement Facebook Ads

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Cibleweb vous aide quant à la mise en place et la gestion des campagnes payantes sur Facebook. Vous gardez la main sur votre page tout en bénéficiant de l’expertise de notre équipe dédiée qui mettra en place les nouvelles campagnes en fonction de vos objectifs, qui réalisera pour vous un suivi et un reporting clair et précis et qui optimisera l’ensemble de vos publicités.

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Analyse et mise au point de la stratégie Facebook Ads

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La première étape lors de la mise en place d’une stratégie Facebook Ads est un échange avec le client sur sa stratégie actuelle. Nous définissons ensuite ensemble les axes de développement et les objectifs de la campagne Facebook Ads. Enfin, une mise au point est réalisée concernant le budget alloué et la période de diffusion de chaque campagne.

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Choix des objectifs par campagne Facebook Ads

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Lors de la création de la campagne Facebook Ads, nous choisirons ensemble quels sont les objectifs à développer pour votre présence Facebook. En effet, différentes possibilités vous sont offertes via le programme de liens sponsorisés : mettre vos publications en avant, faire connaître votre page, générer du trafic vers votre site web, générer des conversions sur votre site web, accroître le nombre d’installation de votre application, accroître l’engagement dans votre application, promouvoir votre entreprise au niveau local, avoir plus de participants à votre évènement, inciter les gens à utiliser votre offre ou bien encore générer des vues pour vos vidéos.

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Paramétrage de la campagne Facebook Ads

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Une fois les objectifs fixés, nous définirons ensemble l’audience pour chacun d’entre eux. Nous mettrons en place une audience « personnalisée » ou « similaire » par objectif. Enfin, nous choisirons quels budgets allouer à chacun des objectifs (quotidien ou global, définition de l’enchère et de sa nature). Notre équipe paramétrera les campagnes de façon à optimiser votre présence sur Facebook.

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Création de la publicité

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La publicité mise en avant sur Facebook concernant les campagnes de liens sponsorisées peut être au format photo ou vidéo et est accompagnée d’un texte. Les éléments graphiques seront soit fournis par le client au format demandé par Facebook, soit créés en interne et assujettis à un devis complémentaire. Les vidéos seront exclusivement fournies par le client au format demandé par Facebook.

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Gestion des campagnes

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Notre équipe dédiée vous accompagne une fois que les campagnes Facebook Ads sont lancées. Un suivi et des recommandations d’améliorations vous seront fournies. Nous vous aiderons également à gérer vos enchères de manière optimale en optimisant les paramètres de campagne. Enfin, nous réalisons pour vous un reporting mensuel personnalisé concernant vos campagnes.

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Contactez nos experts Facebook Ads pour gagner en visibilité sur le réseau social

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Adresse : 1 Rue Lignon, 34500 Béziers   Horaires : 09.00 à 18:00 (Du lundi au vendredi)   Téléphone : 04.67.49.12.20

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